Chris Cook • (978) 867-6759
• In Car Experts announced that Stillwater Designs has joined the group as a vendor partner, bringing KICKER and SoundGate brands to In Car Experts retail members
• “We are very excited to have the originators of the KICKER brand as a partner with In Car Experts. Stillwater Designs has shown the ability to maintain its Unilateral Minimum Advertised Price (UMAP) policy across its brands and channels, thus protecting and retaining profit margins for its retailers. The company’s proven dedication to its retail core sets the stage for delivering high value to In Car Experts retail members.”
Retail members benefit from support of iconic mobile audio manufacturer
NORTH ANDOVER, MASS. – May 8, 2014 (SDG MEDIAWIRE) – In Car Experts announced it has secured an agreement for Stillwater Designs of Stillwater, Okla., manufacturer of the KICKER brand, to join its ranks as a vendor member. The new partnership is the first since the Mobile Electronics Retailers Association (MERA) acquired In Car Experts in February, and it expands the number of product lines and programs available to In Car Experts retail members.
“We are very excited to have the originators of the KICKER brand as a partner with In Car Experts,” said Chris Cook, president of MERA. “Stillwater Designs has shown the ability to maintain its Unilateral Minimum Advertised Price (UMAP) policy across its brands and channels, thus protecting and retaining profit margins for its retailers. The company’s proven dedication to its retail core sets the stage for delivering high value to In Car Experts retail members.”
In Car Experts retail members will now receive benefits when selling the Kicker and SoundGate brands, which target entry level to enthusiast consumers who want premium quality audio reproduction. Product categories include amplifiers, speakers, signal processors, vehicle-specific enclosures and integration solutions, in addition to the fast-growing powersports and marine audio categories. Key retailer benefits include product and shipping discounts, demo unit programs and volume incentive rebates.
“Stillwater Designs is very interested in increasing the number of relationships it has with elite-level retailers in their respective markets,” stated Jeff Peters, director of domestic sales for Stillwater Designs. “In Car Experts delivers a best-in-market customer experience when presenting our brand.”
About In Car Experts
In Car Experts is a group of the nation’s best mobile electronics retailers supported by vendor partners who are committed to the success of the independent specialist. Working as a multimillion dollar collective, In Car Experts is able to provide members with proven national marketing and enhanced vendor programs that are only available when functioning as part of a larger group. For more information, call (877) 777-4ICE or email firstname.lastname@example.org.
About Stillwater Designs
KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as original equipment for automobile manufacturers. For more information on KICKER or Livin’ Loud®, call (800) 256-5425 or visit the brand website at www.kicker.com.
Image(s): “](Click for Larger Version)
[gallery link=”file” ids=”2667