Brandmotion Expands Direct-Connect Camera Line

 

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Solomon Daniels, SDG • (213) 291-1528
solomon@sdgroupla.com

• Brandmotion has added four new kits to join its line of cameras that connect directly to factory radios with large displays 

• New models include a company-first Mazda solution as well as a highly -anticipated Toyota kit for newer models with a special connector

• “We can thank the smartphone and the industry’s desire to make their use in the vehicle safer by building their functionality into larger, touch screen car radios. At the same time, we can leverage the larger screen to create a safer driver experience when maneuvering the vehicle in and out of parking spaces and tight spots.”

 

Four new models fit increased number of vehicles equipped with display radios

SOUTHFIELD, MICH. – June 5, 2014 (SDG MEDIAWIRE) –Brandmotion, the Southfield, Mich.-based developer and supplier of integrated safety and personalization solutions for the automotive aftermarket, announced it has significantly expanded its line of direct-connect rear vision cameras for vehicle-specific applications. The product additions enable Brandmotion resellers to leverage the higher number of vehicles that come with display radios from the factory but that are not equipped with rear vision.

As part of the expansion, Brandmotion introduced four new models and upgraded an existing top seller. Each of the kits comes equipped with an Authentic OEM™ camera that fits the recommended factory position at the rear of the vehicle. Vehicle-specific wiring harnesses with factory-match connectors pair the camera with the factory display radio.

“In our research, we see the trend of carmakers moving toward larger display radios in order to offer consumers more features down the road,” said Jeff Varick, president of Brandmotion. “We can thank the smartphone and the industry’s desire to make their use in the vehicle safer by building their functionality into larger, touch screen car radios. At the same time, we can leverage the larger screen to create a safer driver experience when maneuvering the vehicle in and out of parking spaces and tight spots.”

New to the line are part No. 9002-8538, which fits select 2013-2014 General Motors vehicles, and part No. 9002-8536, designed for Subaru vehicles in the same year span. Part No. 9002-8532 has been upgraded to work with the new Jeep Grand Cherokee and Dodge Durango equipped with a 52-pin factory connector and either 8.4-inch or 5-inch display, extending its application from 2008 to 2014 on select Chrysler vehicles.

Part No. 9002-8535, another line addition, is the company’s first application to work with 2013-2014 Mazda vehicles, and part No. 9002-8534, designed for select 2014-2015 Toyota vehicles equipped with a 24-pin factory connector, is a highly sought-after consumer solution.

The new kits join the recently released part No. 1009-6503 (2013-2014 Ram equipped with 5-inch or 8.4-inch display), as well as parts No. 9002-8537 (2012-2013 Honda Civic), 9002-8531 (select 2011-2014 Chrysler vehicles) and 9002-8530 (2012-2014 Toyota vehicles). In addition to the time-saving and reliability enhancing aspects of the installation, four of the kits require no additional programming from the dealership to initiate them with the display radio.

Brandmotion will continue to expand the line as more vehicles become equipped with factory display radios. For more information, contact Brandmotion at (734) 619-1250, visit Brandmotion.com or follow Brandmotion on Facebook at facebook.com/brandmotion.

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